Why Keep It Local Magazine?
In today’s day and age, technology is one of the number 1 tools for almost everything and anything, including and especially advertising and marketing for businesses. You could be scrolling through your newsfeed on facebook, see an advertisement for a taco restaurant nearby and find yourself craving tacos and eating there within the hour. Technology, the internet specifically has changed the world of marketing and advertising in many ways, but not necessarily ruined the previous world of advertising with Print. You might be thinking, isn’t that outdated and the modern way of advertising through apps, the internet, media is better? But both methods of advertising are still very helpful, especially for local businesses.
Picture this, you are living in a small town and own a small business. You struggle with customers and aren’t getting enough business, there are tourists that come by every once in awhile but not many. Your solution?
Hyperlocal Advertising.
The idea of hyperlocal advertising is to really reach out to your most relevant customers, which often times, for small businesses are local customers. Many local businesses are discovering that hyperlocal advertising is much more effective than the traditional mass-market ads. So how do you start?
Start to create hyperlocal channels, which are usually more community based. Some great examples are community based newspapers and magazines, metro blogs, online community neighborhood based platforms such as a facebook group or email list.
It’s all about targeting your community. You have the power to create a powerful branding tool when you combine a community’s culture and advertising. For example, let’s say that it snows a lot in your town, create a campaign around that specific feature of your community and offer customers a “snow day deal”. Post about your event on any of your hyperlocal channels and hang up some posters around town. You would be surprised on what this kind of community based advertising could do for your business.
It is up to local businesses to promote themselves and advertise to the local customer. Use hyperlocal advertising to engage the customer and watch your business bloom.
Picture this, you are living in a small town and own a small business. You struggle with customers and aren’t getting enough business, there are tourists that come by every once in awhile but not many. Your solution?
Hyperlocal Advertising.
The idea of hyperlocal advertising is to really reach out to your most relevant customers, which often times, for small businesses are local customers. Many local businesses are discovering that hyperlocal advertising is much more effective than the traditional mass-market ads. So how do you start?
Start to create hyperlocal channels, which are usually more community based. Some great examples are community based newspapers and magazines, metro blogs, online community neighborhood based platforms such as a facebook group or email list.
It’s all about targeting your community. You have the power to create a powerful branding tool when you combine a community’s culture and advertising. For example, let’s say that it snows a lot in your town, create a campaign around that specific feature of your community and offer customers a “snow day deal”. Post about your event on any of your hyperlocal channels and hang up some posters around town. You would be surprised on what this kind of community based advertising could do for your business.
It is up to local businesses to promote themselves and advertise to the local customer. Use hyperlocal advertising to engage the customer and watch your business bloom.
