There are many benefits to look forward to when you sign up with Keep It Local. Some of which include:
1) You Can Develop Targeted, Loyal (Local) Audiences
When you give towns and neighborhoods information they want that they have a hard time finding otherwise, you can build a loyal local audience that can play a key role in your publication’s revenue strategy through premium features.
2) Local Connections
A better connection to your specific community is another advantage.
Big national brands can seem foreign to people around the nation. As local media has a closer relationship with its customers, people tend to trust it. If you have the chance to be a part of that community, and talk in a similar way as that publication and audience, then people are more likely to listen to what you have to say and become your customers.
3) Affluent Media Consumption
Advertisers are always concerned with reaching customers who surround the right level of purchasing power for their products or services. Print readers are often wealthier consumers with a significant amount of flexible income.
4) Nothing Beats that Tactile Experience
People interact much differently with printed ads. There’s just something about that tactile experience. Customers really take their time and linger when reading print. They also tend to fully interact with the content, engaging in ads.
5) Brand Recognition
When you advertise in a known local magazine or print advertisement, customers instantly become familiar with your company.
When you give towns and neighborhoods information they want that they have a hard time finding otherwise, you can build a loyal local audience that can play a key role in your publication’s revenue strategy through premium features.
2) Local Connections
A better connection to your specific community is another advantage.
Big national brands can seem foreign to people around the nation. As local media has a closer relationship with its customers, people tend to trust it. If you have the chance to be a part of that community, and talk in a similar way as that publication and audience, then people are more likely to listen to what you have to say and become your customers.
3) Affluent Media Consumption
Advertisers are always concerned with reaching customers who surround the right level of purchasing power for their products or services. Print readers are often wealthier consumers with a significant amount of flexible income.
4) Nothing Beats that Tactile Experience
People interact much differently with printed ads. There’s just something about that tactile experience. Customers really take their time and linger when reading print. They also tend to fully interact with the content, engaging in ads.
5) Brand Recognition
When you advertise in a known local magazine or print advertisement, customers instantly become familiar with your company.
